Why Work with Video Marketing Agencies for Brands
Video marketing for brands: by 2019, more than 80% of all web traffic will be video-driven. Just imagine that for a moment.
No matter what your market is, 80% of your customers will be spending their time watching online videos. This means that if you're not thinking about video right now, you'll soon miss out on a serious opportunity to better address your customers.
You can enrich your brand and develop potential customers, both old and new, with a strategy that shows you're serious about what you do.
Not convinced yet? Let's state 10 reasons why your brand needs video in its marketing strategy, point by point.
VIDEO USERS ARE INCREASING DAY BY DAY
70% of marketers agree that video performs better than all other content. 92% of mobile video consumers share videos they like with others. This allows brands to quickly achieve high-engagement returns.
VIDEO REFLECTS YOUR BRAND IDENTITY SENSORIALLY
As video marketing brand experts, the number one question we hear is, "How can we better tell our brand story?"
The short answer is, simply do it.
Storytelling is a marketing technique that goes beyond marketing itself. And it's not just a word; it's a foundation. Story is like oxygen for your brand. It can better connect with anyone who comes into contact with it and create a lasting impact.
Now, it's no coincidence that every website has an introductory video. Whether it's on the homepage or on product promotion pages, it doesn't matter. Video plays a very important role in customers' decision-making moment.
In two minutes or less, you can complete your video with who you are, where you started, what you do, your visual identity, your value proposition, a call to action, and complementary music.
In the age of rapid consumption, customers are passing through content very quickly and it becomes obsolete immediately. Therefore, your brand only has a short time to grab the customer's attention. Delivering the most effective message in this time falls to professional video marketing agencies.
VIDEO SELLS
Value is the only thing customers come for. Come again? Yes, an incredibly simple way to look at it, but also an important touchpoint for communicating your brand.
Just think for a second. How often have you preferred a brand, not because they were better or cheaper, but because the value was unique?
Still, it's hard to give value in the pre-purchase stages. The re-established buyer is a skeptical creature, and your product doesn't speak for itself. If you want them to consider buying, your value proposition is your strongest foot in the door. But what good is it if it's not visible to your customer?
If you incorporate your brand's value proposition throughout a clear, calculated video campaign, you'll be doing two things for your customer base - showing them what you can offer and what you can do for them, and showing them what you do differently from your competitors.
VIDEO CONTENT HAS A LONG SHELF LIFE
We've always said that a well-produced video should last two to three years before it needs to be refreshed. This is a solid investment compared to an article or web page that needs to be updated at least once or twice a year. Also, more
