We turn real workplaces into interactive 3D spaces where people can learn their way around, practise safety procedures and train together — in a normal web browser.
MediaRubic builds digital twins of real spaces for workforce training: onboarding, site familiarisation, safety and emergency practice, and brand experiences. We capture the space — most often with a Matterport Pro3 scan or 360° photography — and turn it into a training environment that runs in the browser, with no app, headset or installation required.
Depending on the goal, the result is either a navigable 3D or 360° tour with learning content attached to real locations, or a fully interactive twin rebuilt in Blender, where people walk freely, click objects, complete timed tasks and share the space with colleagues.
"Digital twin" is used for two very different things, and it helps to be precise:
Industrial or operational twins mirror machines, production lines or energy systems with live sensor data, for monitoring and predictive maintenance. We do not build these.
Spatial training twins are accurate 3D replicas of real places — a factory floor, an office, a campus, a store — used so that people can learn inside them. This is what we build. The value is not the data feed but what a learner can see, find and do in a space before, or instead of, being there.
Most projects need one of these two. The difference is not the capture — it is what people can do once they are inside.
| 3D / 360° training tour | Interactive digital twin | |
|---|---|---|
| What it is | The captured space, explored point to point, with a dollhouse view and floor plan when scanned in 3D | The same space rebuilt as a 3D scene with light, materials and interactive objects |
| Movement | Jump between capture positions | Walk freely, like in a game |
| Learning content | Tags with text, video, PDF or quizzes placed on real locations | Clickable objects, timed tasks, scoring and scenario logic |
| People at once | Each learner alone | Several people in the same room, joining with a code |
| Best for | Onboarding at scale, site familiarisation, documentation | Safety and emergency practice, team sessions, memorable brand experiences |
| Effort | Fast: capture, process, add content | A development project on top of the capture |
Selected work from our portfolio. Client names are not shown.
Several of these projects can be viewed in our portfolio. For training in a fully virtual environment, see also our work on serious games and simulations.
Usually a Matterport Pro3 scan, which produces a measurable 3D model rather than flat panoramas; 360° photography where a lighter tour is enough.
A scan's MatterPak export gives a textured 3D mesh (OBJ), a coloured point cloud (XYZ) and floor plan images — the geometric reference for the rebuild.
For interactive twins, room layout and furniture are rebuilt and checked against the real space; light, materials and lived-in details are added here.
Every version has to run in a browser. Models and textures are compressed to a size and performance budget, and each release is walked through in the browser at full scale before it goes live.
Tasks, timers, scoring and feedback are placed on real locations, so the learning happens where it would happen at work.
A link for self-paced use, a room code for group sessions, or a module inside the LMS where completion has to be tracked.
Learners walk through the real workplace against the clock and mark the risks they spot — a blocked emergency exit, a cable across a corridor, a covered fire extinguisher. Each finding is explained, and the session ends with a report of what was found and what was missed. Scenario content is reviewed by the organisation's own safety specialist.
A fire starts in a different place each round. The learner has to take the right steps in the right order — raise the alarm, reach the nearest extinguisher, or evacuate when it is too late — and is scored on sequence and time.
New employees learn where things are and who does what before their first day on site, with information attached to the places it belongs to. See also our article on virtual tours for onboarding.
The real floor plan becomes the map for a short multiplayer game: several people join the same room with a code, the server keeps score, and colleagues play in a space they recognise.
A physical showroom or store becomes a space visitors can explore online, with products and information attached where they stand. More on our digital showroom service.
Matterport Pro3 captures indoor and outdoor spaces from multiple positions and combines them into a measurable 3D model that can be explored in a browser, measured point to point and used to generate floor plans. Unlike a 360° tour made of linked panoramas, a Matterport scan has real geometry — which makes it a reliable foundation for rebuilding the space as an interactive twin.
If a scan already exists, its MatterPak export is usually enough to begin. Scanning in Istanbul is done by our sister brand Studio402. Matterport® is a registered trademark of Matterport Inc.
Tell us about the space and what people should be able to do inside it. We will tell you whether a tour is enough or an interactive twin is worth it.
merhaba@mediarubic.com →